How to Prioritize Wellness Features That Today’s Renters Really Want
- Evelyn Long
- 2 days ago
- 3 min read
Today’s rental landscape is ultra-competitive. Many listings try to one-up others by boasting about their luxury features, some evolving beyond granite countertops to full-blown wellness hallmarks that turn apartments into havens. As a landlord, it’s important that you offer the right wellness features in order to attract great renters, boost retention and justify premium prices. Here are the best upgrades to incorporate wellness in apartments.
1. Enhance the Indoor Environment
Many people know that wellness comes from having a good foundation. Marketing invisible amenities for wellness in apartments, such as air and water filters, can make your place truly stand out. It shows that you genuinely care about your renters. Use high-MERV-rated air filters that capture particles 0.3 and 10 microns in size. You can also install branded water filters on kitchen faucets. The addition signals a deeper commitment to enhancing a tenant’s stay.
2. Foster a Connection to Nature and the Outdoors
For a large city like Miami, private access to nature is the sign of ultimate luxury. After all, time in nature reduces stress and improves mood. You can replicate this outdoor experience even without a yard. Add low-maintenance, air-purifying plants like pothos or snake plants along hallways and other common areas.
Significantly improve wellness in rentals by adding benches, lighting and community gardens to outdoor spaces. Invest in patios and awnings so renters can enjoy nature without being exposed to the harsh Miami sun.
3. Support an Active Lifestyle
Around 85% of people enjoy rental communities that offer services that enhance their well-being and have respectful neighbors and community staff. One of the best ways to offer such services is to provide access to physical fitness opportunities. Gyms are highly desirable amenities — make sure your gym offers a variety of clean and usable equipment, from free weights and mats to foam rollers and treadmills.
Even without a gym, you can still promote health and wellness in apartments. For example, you can provide a secure and accessible bike storage room, which is great for those who commute or exercise with bikes. You can also start partnerships with neighboring yoga or fitness studios so your tenants can receive exclusive discounts.
4. Integrate Smart Tech
Listings stand out from competitors by simply incorporating smart technology. Installing these smart systems reduces people’s cognitive load by eliminating everyday hassles and ensuring security. Some of the tech you can add to your rentals include:
Smart lighting
Smart speakers
Smart blinds
Smart doorbells
Smart door locks
Smart appliances
Smart thermostats
These simple features all add up to create an impressive and premium space. For example, smart thermostats save renters 8% on electricity bills, which is a huge selling point for many. They’re the perfect, hassle-free way of cultivating wellness in rentals.
Investment in Wellness Features for Your Tenants’ Well-Being
Focusing on wellness in rentals is a great way to not only ensure profitability but also to build fantastic homes for your tenants. Think of these upgrades as investments that can increase renters’ satisfaction and prevent long vacancies. By thoughtfully adding these wellness features, you’re offering a better lifestyle for your tenants while differentiating yourself from the rest of the market.
Evelyn Long is a writer that specializes in housing market trends. She is also the editor-in-chief of Renovated Magazine, where she writes essential resources for renters and homeowners. She has contributed to several other publications like the National Association of Realtors and Realty Executives.
