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How to sell your Miami condo in a seller's market

Updated: Feb 1, 2022

The Miami real estate market is booming as it's leaning towards a seller's market. Now it's time to sell your Miami condo to take home some profit. But should you ask for a higher than market price? What should you consider when advertising the property? And most importantly, how can you get it sold quickly for a good profit?


In this article, we'll walk through the process of selling your Miami condo in a seller's market. We'll start with pricing, discuss marketing, offer some tips, and inform you about what to expect when selling your Miami condo in a seller's market. So let's get started!



A picture of the Miami skyline and Biscayne bay
Photo of Downtown Miami skyline taken by Anthony Johnson




What is a seller's market?


A seller's market is a real estate market in which sellers have the advantage due to a higher demand for housing than the available supply. Being in a seller's market generally means that buyers are willing to pay more for a home than during a buyer's market because the number of homes available for sale is limited.


The amount of inventory available is an identifier of its kind of market in the real estate world.


Buyer's market: This is when there's more than six months of inventory
Seller's market: This is when there's less than three months of inventory
Neutral market: This is when there's three to six months of inventory

As a Miami condo seller, this means that you have more leverage and can ask for a higher price than during other times in the market.



How to price your Miami condo correctly to get it sold quickly


When selling your Miami condo in a seller's market, it's important to price it correctly to get it sold quickly for the right amount of money. Pricing your listing too high can scare buyers away, but you also don't want to price it too low and lose out on potential profits.


Research comparable units sold in your building; ideally, you want to compare your condo with other condos in the same line or units directly above or underneath your listing. You can also use other condos that have sold in your building similar in size, layout, and view. Also, check out sales in different buildings in your neighborhood.


Hiring an agent familiar with your building or neighborhood will also help you price your listing correctly.



Hiring the right agent


When selling your Miami condo in a seller's market, it's crucial to hire the right agent who knows the market well and can market it well. An experienced agent will be able to help you price your condo correctly and position it well to get it sold quickly. A professional real estate agent will know how to handle any potential bumps in the road, such as an appraisal that comes in lower than the asking price.


Some agents may take any listing and price it at any price to get another listing as it may be more exposure for them. You want an agent who will give you an accurate and realistic price recommendation to get your property sold.


Research and interview at least three agents that work in your area and specialize in condo sales. Hiring the right agent can ensure a smooth and profitable sale of your Miami condo!



The importance of good marketing when selling your Miami condo


Even in a seller's market, it's essential to position your condo correctly. To do that, you'll also need good marketing. Without good marketing during a seller's market, buyers may not find your listing amongst other MLS listings.


Good marketing includes:

  • Quality photos

  • Video

  • 3D Tour

  • Adequate property details

  • Information regarding the condo building

  • Social media posts

  • Ads


If you're listing your property yourself, be sure to do more than the bare minimum. Many homeowners list their properties on websites like Zillow with low-quality listing photos and information.


If you hire a real estate agent, be sure that they are up to date with marketing tools. Many real estate agents do not understand digital marketing. Some also list properties with poor-quality listing photos and do not include much listing information.



A lower than expected appraisal


An appraisal is the estimate of a property's market value, often used by lenders to determine the amount of a mortgage. When selling your Miami condo in a seller's market, it's essential to be aware of the potential for an appraisal that comes in lower than the asking price.


If this happens, there are a few things you can do to avoid any issues:

  • Negotiate with the buyer to see if they're willing to pay more than the appraised value

  • Have the buyer agree to pay for any differences between the asking price and appraised value

  • Pay for a second appraisal that is more in

  • Lower the sales price


It may be wise to choose cash offers to avoid this issue if you receive multiple offers, as they will most likely not be contingent on an appraised price. Another way to prevent this issue is to have an appraisal done before listing your condo for sale.


Conclusion


Even in a seller's market, it's essential to price your condo correctly and position it well to get it sold quickly for the right amount of money. Not correctly listing your property for sale can lead to sitting on the market for a long time, costing you time and money.


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